France - Monaco
- 17 boulevard de Suisse
- 98000 MONTE-CARLO, Monaco
- +377 - 97 70 35 15
La Nouvelle Republique.fr, June 11th 2023
Is Instagram the new window for luxury real estate?
More and more luxury real estate agencies are including Instagram in their communication strategy. This new showcase is a source of benefits to promote their brand image. It has many advantages for real estate agencies, especially in the luxury sector. The visual aspect is what most appeals to professionals. "In addition to presenting properties and showcasing them, we sell the lifestyle that accompanies them," said Alexander Kraft, CEO of Sotheby's International Realty France - Monaco. With 2.3 billion active users on Instagram, it's easier to quickly capture new audiences and keep potential customers in the loop anytime, anywhere in the world.
Capped prices, a drop in sales, a decline in demand: this is the current observation in the high-end real estate market, particularly for properties whose value is between 1 and 7 million euros. But in the ultra-luxury segment – where property values are higher...
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Real estate, the new prices for the 2023 school year. This sometimes criticized sales strategy offers a property, often atypical, from a customer file, without advertising. A test that can hold some pleasant surprises.
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Like everywhere, access to property is becoming complicated. But, although transactions are fewer, prices remain high, particularly on the coast. Although the market is no longer as active as in recent years, it remains stable and buyers are present. Check out this...
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